Selling a property, whether it’s your own home or a rental property, can be a stressful and time-consuming venture. Oftentimes, sellers are unsure about the steps that must be taken to get their property ready to be put on the market so they look to a Real Estate Agent for guidance. This is a good first step but what many people don’t realize is that the best real estate agents are not the ones that try to be an expert at every aspect of selling a home. The best real estate agents are the ones that surround themselves with a team of experts, each of whom specializes in a different area of the sales process.
One member of a “sales team” that is crucial to making sure your home is looking its best is a professional Home Stager. Home Staging focusses on preparing properties for sale before they are actually listed. A Home Stager will showcase your property so that it appeals to as many buyers as possible, thereby selling faster and for more money.
Frequently, sellers, and even Real Estate Agents will make the mistake of listing an empty property. Many Agents see no problem listing a vacant property because they believe that buyers will be able to picture their own furnishings in the space easier by not having the distraction of the seller’s items. In addition, Agents and sellers tend to think that an empty property appears larger. Both of these ideas are untrue.
Consider the business of a New Home Builder. Many of these larger companies will build model homes, or show homes, in order to pre-sell homes to buyers. How often do you see a show home without furnishings? Typically, never. Home builders have spent hundreds of thousands of dollars doing market research an analysis to determine what the most effective way to sell a home is. They have universally concluded that a professionally furnished home sells better than an empty house. This is because people buy homes based on feeling. When a home is presented in a stylish and functional way, buyers visit the property and feel at home. They are able to picture themselves living in the space because it ‘feels’ like a comfortable place to be. On the other hand, a vacant home can often feel cold and lonely.
The same is true for any other property that is being marketed, it must appeal to the buyers’ senses. Vacant properties are much more challenging to sell than properties that are Staged. Contrary to popular belief, most buyers cannot picture their own furnishings in an empty space and the tendency when standing in an empty space is that perspective buyers will imagine their furniture larger than it actually is making them question if their furniture will fit. Buyers are more likely to accurately envision their belongings in a space that incorporates furniture that is presented in a functional arrangement. This provides them with a point of reference to compare the furniture occupying the property for sale to their own furniture.
An empty property will typically appear smaller than a furnished property. Furniture defines a space. Working with a professional Home Stager who is able to rent and set up items in a way that makes the most of a space, will not only maximize the size of the space but it will also maximize the appeal to buyers. Remember: buyers aren’t just purchasing a new property, they’re purchasing a home and ultimately a desirable lifestyle. What would you prefer to buy, an empty box or a warm, inviting home?